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小黑屋的早讀筆記 - 2024/01/21-有目的當然要有計畫 | Penana
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小黑屋的早讀筆記
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小黑屋的早讀筆記
ISSUE #57
Author: 倒提壺
Published:
Jan 23, 2024
小黑屋的早讀筆記
Author: 倒提壺
Published:
Jan 23, 2024
ISSUE #57
2024/01/21-有目的當然要有計畫
No Plagiarism!PlCt2HBVkxUujJbOYBs2posted on PＥNAＮＡ

再來目的導向型故事的部分，我是覺得大家依需求隨緣看。

189Please respect copyright.ＰＥＮＡＮＡVjriCkJGSj

三個步驟簡單來說：

1.讓讀者覺得自己跟人物一樣的經驗，產生類似朋友或是同伴的認同感。

2.讓讀者產生「我也想跟人物一樣」的想法。

3.目的性導向的故事會加上「只要買了什麼/做了什麼，你就跟人物一樣」的認知連結。

189Please respect copyright.ＰＥＮＡＮＡ661zmMl5N7

廣告常見的代言人，有一部分就是給讀者（消費者）一個憧憬，透過廣告（故事）讓他們覺得買了就跟代言人一樣。

大部分虛構故事其實有做到1就會有一定讀者了，2的部分我覺得就是在賣周邊商品了。

216.73.216.114

ns216.73.216.114da2
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小黑屋的早讀筆記
Blog
Prose
Spiritual
Last updated: Jul 8, 2024
Total word count: 18,921
Total reading time: 63 Minutes
Writer:
倒提壺
2023九月夢行者
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