特務情人 - 第二十二章——啟程（前傳）

36Please respect copyright.ＰＥＮＡＮＡK24lvyR2TN

第二十二章——啟程（前傳）36Please respect copyright.ＰＥＮＡＮＡdOK5jxUDE8
36Please respect copyright.ＰＥＮＡＮＡXsIhqkBtWK
2018年2月11日，星期日，上午十時。中環，國際金融中心二期，四十二樓，「Project L」工作室。36Please respect copyright.ＰＥＮＡＮＡRRpqzpMG6A
36Please respect copyright.ＰＥＮＡＮＡGYHeV6Vq5y
梁芷珊企喺會議室嘅落地玻璃窗前面，手中拎住一杯咖啡，望住外面嘅維港景色。佢嘅表情好平靜，但係佢嘅眼神入面，隱藏住一絲好細微嘅興奮。36Please respect copyright.ＰＥＮＡＮＡq4HzOsKlk5
36Please respect copyright.ＰＥＮＡＮＡ2hSvc5YLKd
馮盈盈坐喺會議檯嘅另一邊，手中拎住iPad，正在向梁芷珊匯報最新嘅社交媒體數據。佢嘅聲音保持住專業，但係語氣入面嘅興奮，係冇辦法完全掩蓋嘅。36Please respect copyright.ＰＥＮＡＮＡu8sZn8KIb0
36Please respect copyright.ＰＥＮＡＮＡjlZEdUl8Yf
「梁小姐，由2月2號條片喺日本發酵開始，Leon嘅討論熱度一直持續上升。截至尋晚，日本Twitter上面關於Leon嘅帖文數量已經超過五十萬條，討論標籤包括『#香港の金髪戦神』、『#戦神様』、同埋『#香港の貴公子』。」36Please respect copyright.ＰＥＮＡＮＡTu7tWuvI5X
36Please respect copyright.ＰＥＮＡＮＡUtY3o4McjN
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36Please respect copyright.ＰＥＮＡＮＡlYQEhRhx9x
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36Please respect copyright.ＰＥＮＡＮＡvmLRXKmbwC
佢將iPad轉向梁芷珊，螢幕上面顯示住幾個數據圖表。36Please respect copyright.ＰＥＮＡＮＡyrzu3051El
36Please respect copyright.ＰＥＮＡＮＡqDzT7cANa0
「呢幾個標籤嘅使用量，喺過去一星期增長咗超過三百個百分比。而且，唔單止係普通網民，有幾個日本一線女藝人亦都在社交媒體上面表達咗對Leon嘅興趣。」36Please respect copyright.ＰＥＮＡＮＡwOeFOhdxOw
36Please respect copyright.ＰＥＮＡＮＡuAgQgNQAz1
梁芷珊嘅眉頭輕輕挑起：「邊幾個？」36Please respect copyright.ＰＥＮＡＮＡ8voaMJhSSf
36Please respect copyright.ＰＥＮＡＮＡq3OakKcCHQ
馮盈盈將iPad上面嘅幾張截圖放大——係幾個日本女藝人嘅社交媒體帖文。36Please respect copyright.ＰＥＮＡＮＡ9mpijmm9Bm
36Please respect copyright.ＰＥＮＡＮＡsrkXt9271L
「呢位，日本知名模特兒兼演員，上個禮拜喺Twitter上面轉發咗Leon嘅短片，仲寫話『この方、本当にカッコいい。いつか共演したいです。』（呢位先生真係好有型。希望有一日可以合作。）」36Please respect copyright.ＰＥＮＡＮＡd19osSiEZG
36Please respect copyright.ＰＥＮＡＮＡjXDrPq0n1W
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36Please respect copyright.ＰＥＮＡＮＡ6CL7UKv0am
佢繼續向下掃：「呢位，日本一線女歌手，喺Instagram上面分享咗Leon嘅相，寫話『香港にこんなに素敵な人がいるなんて知らなかった。』（我唔知道香港有咁靚仔嘅人。）」36Please respect copyright.ＰＥＮＡＮＡiCfHXqadNc
36Please respect copyright.ＰＥＮＡＮＡQV48CrRKAK
梁芷珊嘅嘴角慢慢浮起一絲笑容。36Please respect copyright.ＰＥＮＡＮＡCa7h8D9LfB
36Please respect copyright.ＰＥＮＡＮＡEMSsfOduph
馮盈盈繼續講：「仲有韓國方面。韓國嘅社交平台上面，Leon嘅短片分享次數已經超過十萬次。有幾個韓國經紀公司已經透過電郵查詢，問Leon有冇興趣去韓國發展。」36Please respect copyright.ＰＥＮＡＮＡh5BxGKTsTc
36Please respect copyright.ＰＥＮＡＮＡP4nRYtKU0q
梁芷珊放低咖啡杯，雙手交叉放喺胸前，望住馮盈盈：「你嘅建議呢？」36Please respect copyright.ＰＥＮＡＮＡWEI5aqJlvL
36Please respect copyright.ＰＥＮＡＮＡtiLkXdRQjN
馮盈盈將iPad放低，然後企起身，行到投影機前面，將一個簡報投射喺螢幕上面。36Please respect copyright.ＰＥＮＡＮＡqfqOF1Wpy4
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36Please respect copyright.ＰＥＮＡＮＡ0i1BKK8Sfq
「我建議即刻開設Leon嘅官方社交媒體帳號——包括Instagram、Twitter、同埋Facebook。由我負責管理內容發布同粉絲互動，定期發布Leon嘅相片、短片、同埋幕後花絮，保持同粉絲嘅連結，同時建立一個更加立體嘅公眾形象。」36Please respect copyright.ＰＥＮＡＮＡHtUcKOTlU4
36Please respect copyright.ＰＥＮＡＮＡMfk5KFRdY4
佢將簡報翻到下一頁，上面顯示住一個詳細嘅內容策略。36Please respect copyright.ＰＥＮＡＮＡHKqY8BApAj
36Please respect copyright.ＰＥＮＡＮＡoU4Vxk1Rbg
「第一階段，發布Leon嘅平面廣告照片同幕後花絮，建立『國際模特兒』嘅形象；第二階段，加入一啲Leon嘅日常生活照片，例如佢喺香港食嘢、行街、或者練拳嘅畫面，令到粉絲覺得佢更加貼地、更加真實；第三階段，開始同日本同韓國嘅其他模特兒或者藝人互動，擴大佢嘅社交媒體影響力。」36Please respect copyright.ＰＥＮＡＮＡVVRb0KRkRT
36Please respect copyright.ＰＥＮＡＮＡRiGvJJ4I35
梁芷珊望住螢幕上面嘅簡報，沉默咗好一陣。然後，佢嘅嘴角慢慢浮起一絲滿意嘅笑容。36Please respect copyright.ＰＥＮＡＮＡbbmTIBAlhh
36Please respect copyright.ＰＥＮＡＮＡ2yr6Tr4Ha6
「好。就照你嘅建議去做。」36Please respect copyright.ＰＥＮＡＮＡFAwdy3rWqQ
36Please respect copyright.ＰＥＮＡＮＡPNHXyblVyE
佢由座位上面企起身，行到馮盈盈面前，伸出右手。36Please respect copyright.ＰＥＮＡＮＡLXeiltfdrq
36Please respect copyright.ＰＥＮＡＮＡnl3ELOauGT
「馮盈盈，由今日開始，Leon嘅社交媒體帳號就交俾你。我要你令到全亞洲都認識佢。」36Please respect copyright.ＰＥＮＡＮＡUGV5k0ZvTs
36Please respect copyright.ＰＥＮＡＮＡEeDSWIEcSD
馮盈盈嘅眼睛亮起咗，佢用力咁點咗一下頭，然後握住梁芷珊嘅手。36Please respect copyright.ＰＥＮＡＮＡTDOlY6nLH1
36Please respect copyright.ＰＥＮＡＮＡ8vPaDhnuit
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「知道。梁小姐，我會盡我所能。」36Please respect copyright.ＰＥＮＡＮＡt6CskJKBXM
36Please respect copyright.ＰＥＮＡＮＡ7cuxiG2sGf
佢即刻坐返低，打開電腦，開始建立Leon嘅官方社交媒體帳號。36Please respect copyright.ＰＥＮＡＮＡMuRnNax9S2
36Please respect copyright.ＰＥＮＡＮＡ3D5cWZRiSO
梁芷珊企喺佢身後，望住螢幕上面開始出現嘅帳號頁面，嘴角慢慢浮起一絲好淡好淡嘅笑容。36Please respect copyright.ＰＥＮＡＮＡLOsbIQ5zYw
36Please respect copyright.ＰＥＮＡＮＡP2bEdKWLTP
佢細細聲咁講咗一句：「Leon，你準備好未？」36Please respect copyright.ＰＥＮＡＮＡibgSu2x467
36Please respect copyright.ＰＥＮＡＮＡJm06XgYJGF
窗外，維港嘅午前陽光仍然好溫暖，海面上面嘅船隻慢慢駛過，留低一條條白色嘅浪痕。馮盈盈嘅手指快速敲打鍵盤，一個又一個嘅社交媒體帳號正式開通。36Please respect copyright.ＰＥＮＡＮＡpUyqypBSnk
36Please respect copyright.ＰＥＮＡＮＡKi5fOBSdmK
而程朗嘅人氣，正喺呢個時候，開始由網絡世界擴散到現實世界。36Please respect copyright.ＰＥＮＡＮＡilgeMXFult
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同一日，下晝三時。同一間會議室。36Please respect copyright.ＰＥＮＡＮＡNFWtTm1wkd
36Please respect copyright.ＰＥＮＡＮＡcBi8Agcs7h
梁芷珊企喺投影幕前面，手中拎住一支雷射筆。螢幕上面顯示住「Project L：日本市場戰略定位」嘅標題，下面有四個欄目，分別對應團隊每個成員嘅專業範疇。36Please respect copyright.ＰＥＮＡＮＡHMkaMb0FG4
36Please respect copyright.ＰＥＮＡＮＡiwOp4UJAQQ
「各位，」佢嘅視線掃過會議檯旁邊嘅四個人，「今日嘅會議，我哋要傾嘅唔係『Leon去日本做啲咩』，而係『Leon喺日本可以變成咩』。呢兩個問題嘅分別，會決定成個項目嘅成敗。」36Please respect copyright.ＰＥＮＡＮＡu6eyFVtAA6
36Please respect copyright.ＰＥＮＡＮＡsFjmWS5b9Q
佢望住宣萱，輕輕點咗一下頭。36Please respect copyright.ＰＥＮＡＮＡU5RotJLh0L
36Please respect copyright.ＰＥＮＡＮＡWMs9shvhaL
宣萱（法律顧問）：結構與保障36Please respect copyright.ＰＥＮＡＮＡnpqsMABVFY
36Please respect copyright.ＰＥＮＡＮＡWj4z4U2X5y
宣萱企起身，手中拎住一份已經標記好嘅合約範本。佢嘅語氣保持住一貫嘅冷靜同專業，但係內容比平時更加具體。36Please respect copyright.ＰＥＮＡＮＡRXp2a4Azhi
36Please respect copyright.ＰＥＮＡＮＡV9kFQO9YX4
「我建議項目採用『香港註冊、日本營運』嘅雙軌結構。具體嚟講：第一，喺香港成立一間個人工作室，由呢間工作室同所有品牌簽約，確保合約受香港法律管轄，避免日本方面嘅法律風險。第二，Leon唔會直接同日本品牌簽約，所有合作都會以『工作室授權』嘅方式進行。咁樣做有幾個好處：一、稅務上可以更靈活安排；二、如果將來Leon想發展其他市場，可以用同一間工作室去對接，唔使逐個市場重新開公司；三、合約條款可以統一管理，避免日本品牌喺肖像權、使用範圍、期限等方面寫得太闊。」36Please respect copyright.ＰＥＮＡＮＡ7ZODDb8Cnk
36Please respect copyright.ＰＥＮＡＮＡZY2c1Us2oO
佢翻到合約嘅某一頁，用手指輕輕點咗一下：「呢個係日本模特兒業界常見嘅『永久使用權』條款。我建議喺所有合約入面，都要加返一個明確嘅時限同地區限制。Leon嘅肖像權，唔可以俾人『買斷』。」36Please respect copyright.ＰＥＮＡＮＡsoYjYTb08a
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梁芷珊輕輕點咗一下頭，然後望住車婉婉。36Please respect copyright.ＰＥＮＡＮＡqLDNjYLyaJ
36Please respect copyright.ＰＥＮＡＮＡSNuqv9MtSJ
車婉婉（安全顧問）：風險評估與應變36Please respect copyright.ＰＥＮＡＮＡBpjfAtMJRs
36Please respect copyright.ＰＥＮＡＮＡtMx0DxkjZ6
車婉婉企起身，手中拎住一份東京市區地圖，上面標記咗幾個紅色圓圈同藍色箭咀。佢嘅語氣保持住一貫嘅警覺，但係內容比平時更加具體。36Please respect copyright.ＰＥＮＡＮＡ2kq1LR8Onf
36Please respect copyright.ＰＥＮＡＮＡ7Umvf2RLJ2
「我已經評估過Leon喺日本期間嘅安全風險。日本嘅治安整體嚟講係好，但係Leon嘅情況有幾個特殊因素要考慮：第一，佢喺日本嘅知名度已經好高，機場接機嘅三百個粉絲只係開始，之後嘅公開活動一定會更加多人。第二，佢嘅背景——雖然我哋知道佢已經『離開』社團，但係日本方面嘅情報機構未必知道呢一點。佢可能會被日本警方或公安機關視為『有組織犯罪相關人物』而受到監視。」36Please respect copyright.ＰＥＮＡＮＡQ4ALLRYtqw
36Please respect copyright.ＰＥＮＡＮＡizPZHKuXaM
佢由地圖上面嘅一個位置開始，順住藍色箭咀移動：「所以我建議：一、Leon所有公開行程都要預先安排保安人員，確保有足夠嘅人手應付粉絲圍堵；二、準備好一套『標準回應稿』，俾Leon同梁小姐隨時可以用，萬一有記者問到佢嘅背景，可以統一口徑；三、喺東京市區預先規劃好幾條『應急撤離路線』，萬一出現突發情況，可以快速轉移到安全地點。」36Please respect copyright.ＰＥＮＡＮＡQJtjOSbV4T
36Please respect copyright.ＰＥＮＡＮＡNaChKqMqhy
梁芷珊再次點頭，然後望住李君妍。36Please respect copyright.ＰＥＮＡＮＡtFVnVR2ZjH
36Please respect copyright.ＰＥＮＡＮＡGIhOuhjAI4
李君妍（廣告及商業事務）：市場定位與品牌合作36Please respect copyright.ＰＥＮＡＮＡh99jb6Z4RN
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李君妍企起身，手中拎住iPad，螢幕上面顯示住幾個日本品牌嘅標誌同數據圖表。佢嘅語氣溫柔但係好認真，每一個字都經過深思熟慮。36Please respect copyright.ＰＥＮＡＮＡZFqfMVSfhM
36Please respect copyright.ＰＥＮＡＮＡenb9gJs2ch
「我分析咗日本目前幾個最受歡迎嘅模特兒嘅廣告代言數據。我發現一個現象：日本廣告市場對『外國面孔』嘅態度，係『需要但係保守』。品牌會用外國模特兒，但係通常只會用嚟做『形象展示』，而唔會俾佢哋有太多『個人色彩』。呢個對Leon嚟講，其實係一個機會。」36Please respect copyright.ＰＥＮＡＮＡRaLcLysvsU
36Please respect copyright.ＰＥＮＡＮＡLcA1D2XqhD
佢將iPad上面嘅數據放大：「Leon嘅優勢係佢嘅外形同氣場——呢啲嘢喺日本模特兒市場入面係稀缺資源。但係佢嘅劣勢係知名度仲未穩固，同埋語言障礙。所以我建議：第一階段先集中喺平面廣告，因為平面廣告唔需要太多語言交流，可以最大程度咁發揮Leon嘅外形優勢；第二階段開始接觸日本嘅時尚雜誌，爭取成為封面人物；第三階段先考慮電視廣告或者品牌代言。」36Please respect copyright.ＰＥＮＡＮＡUvI1xfXpsU
36Please respect copyright.ＰＥＮＡＮＡAvWvYY65wn
佢輕輕停咗一下，然後繼續講：「同埋，我建議同日本品牌簽約嘅時候，可以加入『品牌大使』而唔係『廣告模特兒』嘅概念。『大使』嘅合約通常會更長、更全面，亦都更加有利於建立長期嘅合作關係。」36Please respect copyright.ＰＥＮＡＮＡCO0f7oTGab
36Please respect copyright.ＰＥＮＡＮＡcVi00Vs5Pn
梁芷珊輕輕點咗一下頭，然後望住最後一個人——馮盈盈。36Please respect copyright.ＰＥＮＡＮＡNMdhMWGRNP
36Please respect copyright.ＰＥＮＡＮＡRvlEojid1k
馮盈盈（社交媒體及公關）：內容策略與粉絲經營36Please respect copyright.ＰＥＮＡＮＡEaGbSWh4qG
36Please respect copyright.ＰＥＮＡＮＡis2K1lkhnO
馮盈盈企起身，手中拎住iPad，螢幕上面顯示住Leon嘅Instagram帳號頁面。佢嘅語氣精靈而銳利，每一句都充滿住「實戰」嘅味道。36Please respect copyright.ＰＥＮＡＮＡkgwiXf4uBI
36Please respect copyright.ＰＥＮＡＮＡCpYHPMm2FC
「我已經幫Leon開設咗日本嘅官方Twitter同Instagram帳號。目前兩個帳號嘅追蹤人數加埋已經超過五十萬，仲喺度持續增長。但係，追蹤人數高唔代表『粉絲忠誠度高』。我哋要做嘅，係將呢啲『路過嘅人』變成『會等Leon更新嘅人』。」36Please respect copyright.ＰＥＮＡＮＡSdy9uxsWUV
36Please respect copyright.ＰＥＮＡＮＡyJLPXGYawH
佢將iPad上面嘅簡報投射到螢幕上面，顯示出一個三階段嘅社交媒體策略：「第一階段，用Leon嘅平面廣告照片同幕後花絮去吸引粉絲，建立『國際模特兒』嘅形象。呢個階段嘅重點係『展示』——展示Leon嘅外形、氣場、專業度。第二階段，開始加入一啲Leon嘅日常生活照片，例如佢喺日本食拉麵、行街、或者練拳嘅畫面。呢個階段嘅重點係『連結』——令到粉絲覺得Leon唔係一個『遙遠嘅明星』，而係一個『可以接近嘅人』。第三階段，開始同日本嘅其他模特兒或者藝人互動，擴大佢嘅社交媒體影響力。呢個階段嘅重點係『擴散』——令到Leon嘅存在由『一個人』變成『一個網絡』。」36Please respect copyright.ＰＥＮＡＮＡ1mc6vgdsbb
36Please respect copyright.ＰＥＮＡＮＡFxrGyQgxPp
佢輕輕停咗一下，然後嘴角慢慢浮起一絲狡黠嘅笑容：「同埋，我建議Leon間唔中喺Story度post一啲佢練習泰拳嘅短片。日本粉絲對佢嘅『虎尾腿』真係好瘋狂㗎。」36Please respect copyright.ＰＥＮＡＮＡkEMe1eCyUW
36Please respect copyright.ＰＥＮＡＮＡ5mza2RzHEo
會議室入面嘅人，全部輕輕笑咗出聲。36Please respect copyright.ＰＥＮＡＮＡbGpLgjkjCD
36Please respect copyright.ＰＥＮＡＮＡTSs0PQS9pl
梁芷珊望住螢幕上面嘅四個欄目，然後望住會議檯旁邊嘅四個人，嘴角慢慢浮起一絲滿意嘅笑容。36Please respect copyright.ＰＥＮＡＮＡI0BoGl4ypd
36Please respect copyright.ＰＥＮＡＮＡkcvaqhyhmB
「各位，你哋嘅建議已經好清楚。我總結一下：宣萱負責結構同保障，確保Leon嘅事業基礎穩固；車婉婉負責安全同應變，確保Leon可以安心工作；李君妍負責市場同定位，確保Leon行啱方向；馮盈盈負責內容同粉絲，確保Leon嘅人氣持續升溫。」36Please respect copyright.ＰＥＮＡＮＡljvbMOoyCt
36Please respect copyright.ＰＥＮＡＮＡ4anpXChz5K
佢輕輕停咗一下，然後把聲變得更加認真：「我哋呢個團隊，唔係『幫Leon做嘢』，而係『同Leon一齊行』。每一個人都係專業嘅，每一個人都係不可或缺嘅。多謝你哋。」36Please respect copyright.ＰＥＮＡＮＡydGSvnVEUf
36Please respect copyright.ＰＥＮＡＮＡnAwGyRsSpc
會議室入面嘅四個人，同時輕輕點咗一下頭。36Please respect copyright.ＰＥＮＡＮＡsRhjq7bJxv
36Please respect copyright.ＰＥＮＡＮＡOtrOBKt8f3
窗外，維港嘅午前陽光仍然好溫暖，海面上面嘅船隻慢慢駛過，留低一條條白色嘅浪痕。36Please respect copyright.ＰＥＮＡＮＡpkJpXAvlu0
36Please respect copyright.ＰＥＮＡＮＡ5G99oAj5Ac
（第二十二章——啟程（前傳）．完）36Please respect copyright.ＰＥＮＡＮＡwohl2SumAn